Skillsoft
Skillsoft

Marketing Essentials

Course description

Duration

duration

2 yrs

Study mode

studyMode

Online

Start date

date

Start anytime.Have a question about this course? Contact the course provider.

How do you know what consumers really want?

Marketing is a core business process that helps companies develop strong relationships with consumers – it's used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organisation.

This online short course from Skillsoft will give you a broad understanding of marketing processes and can be completed in just five hours.  

The Marketing Essentials short course is made up of the following five units:

  • Introduction to Marketing 
  • Planning and People
  • Product and Price
  • Place
  • Promotion

Course details

Entry requirements

None

Recognition
Skillsoft is an award-winning provider of online learning.
Location
Online
Start dates
Start anytime.Have a question about this course? Contact the course provider.
Duration
Self paced. 6 hours (e.g. 3 hours a week = finish in 2 weeks). Complete within 2 years.
Study mode
Online
Education institution
Skillsoft
Price
The course price can vary depending on a few factors, including your citizenship or whether you have completed any other courses. To find out more, contact the course provider.
Payment options
Credit cardsSSL Security
You can pay for this course upfront securely online via credit card.

Ready to start?

Skillsoft

Marketing Essentials

  1. Enrol in a few steps and pay via credit card
  2. Receive access to the course by email
  3. Support is available as you study
Enrol now
Price: $550AUD (GST Exempt)

What you’ll learn

You'll learn about:

  • Marketing functions within organisations 
  • About marketing goals and types of marketing plans
  • Marketing planning
  • About quantitative and qualitative research
  • Typical marketing costs that have to be budgeted for during the creation of a marketing plan
  • How to develop and execute a marketing plan
  • The components of a product offering
  • Different pricing strategies
  • Different types of promotions
  • The key considerations in selecting appropriate distribution channels for your products
  • The key characteristics of push and pull distribution
  • How to select and manage intermediaries
  • The key characteristics of the internet as a distribution channel
  • The benefits to companies of using online distribution
  • Promotional communications goals
  • About traditional vs online media
  • The process to calculate ROI on marketing campaigns

Course content

5 units

  • Introduction to marketing
  • Planning and people
  • Product and price
  • Place
  • Promotion

Recognition

Skillsoft is an award-winning provider of online learning.

Payment options

There is 1 way you can pay for this course:

Upfront payment
Credit cardsSSL Security

You can pay for this course upfront securely online via credit card.

Ready to start?

Skillsoft

Marketing Essentials

  1. Enrol in a few steps and pay via credit card
  2. Receive access to the course by email
  3. Support is available as you study
Enrol now
Price: $550AUD (GST Exempt)