Swinburne
Swinburne

Bachelor of Media and Communication With a Major in Public Relations

Bachelor Degree

3 majors available

Here’s a list of majors available at Swinburne

Course description

Duration

duration

3 yrs

Study mode

studyMode

Online

Start date

date

3 start dates per year. Contact us about enrolling.

As a PR professional you’ll help businesses understand their audience, and create and implement successful campaigns that get the right message across.

This course is delivered online, which means you can study any time and from any location. You’ll graduate with a degree that’s identical to one gained on campus.

Course details

Entry requirements

Year 12, or relevant academic or work experience

Location
Online
Start dates
3 start dates per year. Contact us about enrolling.
Duration
3 years full time or part time equivalent
Study mode
Online
Education institution
Swinburne (RTO 3059)
Price
The course price can vary depending on a few factors, including your citizenship or whether you have completed any other courses. To find out more, contact the course provider.
Payment options
Study now pay later – HECS-HELP

Have a question or ready to enrol?

Swinburne

Bachelor of Media and Communication With a Major in Public Relations

  1. Your enquiry is sent direct to the education institution
  2. We’ll confirm your enquiry has been received
  3. The education institution will respond to your enquiry

Entry requirements

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites:

Applicants must meet the associated minimum ATAR score.

Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Further information

The full Course Information Set and Whole of Institution Set are available for reference.

What you’ll learn

Learn how to:

  • Research audiences
  • Develop messages that target these audiences
  • Create communication programs
  • Evaluate a program's success

Course content

24 units

You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Recognition

Nationally recognised - meets Australian Qualifications Framework standards.

Support and delivery

Set your own timetable

Designed for maximum flexibility, this public relations course allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

On average, for a single unit, you should allow for approximately 8 hours of active learning each week. Active learning includes engaging with learning materials and activities, interaction with other students, readings and assessment tasks.

Possible study loads:

  • Full-time: 8 units per year over 3 years
  • Suggested: 6 units per year over 4 years
  • Part-time: 4 units per year over 6 years

There are study breaks between teaching periods and over Christmas / New Year so you can take time out during your course.

Supportive, Interactive Learning

With many distance education courses, content originally designed for traditional face-to-face learning is adapted for online use, which may not always be practical.

With Swinburne Online, your course has been developed specifically for online delivery, so you get the most out of your online studies. The entire learning experience is designed to be supportive, engaging and collaborative. Your course content is supplemented by online communication technologies such as discussion boards, chat sessions, email and blogs.

  • All learning materials included
  • Access your course through an online learning platform
  • Excellent tutor-student ratio
  • Regular feedback and guidance from eLearning Advisors

In addition, Student Advisors are available by email and phone 7 days a week to respond to any queries you may have around your study.

These Student Advisors officers will provide information on admissions, enrolment and re-enrolment, course advice, policies and regulations and academic assessments, and assist you with any technical issues you may experience.

Recognition of Prior Learning (RPL)

Your previous academic experience may count towards your degree through course credit and RPL.

This means you may be able to shorten the duration of your study and complete a degree course sooner, saving you time and money.

Familiarise Yourself with Online Study

The Bachelor of Communication (Public Relations) includes a foundation unit called "Learning and Communicating Innovative Practice". This unit is especially useful if you're returning to study after a long time, or are unfamiliar with online learning.

It will help you gain skills in:

  • written and online communication
  • collaborating in individual and group work
  • critiquing and analysing information sources

Upon completion of this unit, you'll be more confident about online study.

Payment options

Study now pay later – HECS-HELP

Have a question or ready to enrol?

Swinburne

Send an enquiry direct to Swinburne (RTO 3059) about the Bachelor of Media and Communication With a Major in Public Relations.

We’ll confirm your enquiry has been received and the education institution will respond to your enquiry.


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